[Nugget #7] Assortment organization: What your customers need vs. what you have.

Imagine you are running a furniture store. A young couple who recently moved in their first apartment enters your store. How should you arrange your assortment? You can arrange your assortment by similar products (“substitute-based”) and group together tables, cupboards, closets, beds, and chairs. Or, you organize your assortment by your customers’ purchase goals (“complement-based”)…

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[News] Pricing Research Matters: Brian Tracy Awards Book With Badge of Honor

I am passionate about pricing – some friends call this passion “borderline crazy”. Paired with a curiosity for counterintuitive questions, I feel a burning motivation to contribute to the academic marketing and pricing community with original research. Business value from academic research But I believe I can add more (economic) value when I disseminate academic…

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