January 26, 2022

[News] Sign of Life: Personal Update & Relaunch in June 2022

To my valued readers of the Pricing Nuggets. Long


March 17, 2021

[Nugget #25] Drip Pricing: The Dark Side of the Pricing Force

Everyone loves surprises: But what about surprising with


February 5, 2021

[Nugget #24] Face Value of Discount Coupons: When Less Sells More

Your discount campaign did not turn as you


September 15, 2020

[Nugget #23] Pricing in Times of Crisis (part 4): Smarter Discounts for Smarter Shoppers

The third driver of price consciousness during recessions:


August 7, 2020

[Nugget #22] Pricing in Times of Crisis (part 3): Set off Guilt With the Warm Glow of Giving

The second driver of price consciousness during recessions:


July 14, 2020

[Nugget #21] Pricing in Times of Crisis (part 2): Manage Financial Anxiety With Cash Flow Management

The first driver of price consciousness during recessions:


July 3, 2020

[NEW RELEASE] Whitepaper “Pricing Advice in Times of Crisis”

How could I help you the most?Thinking about


June 22, 2020

[Nugget #20] Pricing in Times of Crisis (part 1): Why Customers Are More Price Conscious

During economic crises people look twice at the


May 30, 2020

[Nugget #19] Selling ancillary B2B services – “I deserve those services for free.”

In this Pricing Nugget we share some piece