Both in the previous nuggets and in the introductory guide to psychological pricing, we looked into some classic studies. Today, we kick-off a series of brand-new research: Studies that have been published this year. Imagine, you are selling chocolate and you sell two different boxes – a larger one and a smaller one. You would…
DetailsI am a cheesecake addict. Now it is public. Sometime ago I have spent few days in Copenhagen with my family (if you have never been to Copenhagen, definitely go; if you already have been to Copenhagen, you know why). Wandering a tiny street we came across a small bakery solely selling cheesecake. Nothing else.…
DetailsImagine you are selling branded products in a price range of $49 to $2,999 – products like home electronics: TV sets, soundbars, speakers. You start arranging the shelves for your TV sets in your brick-and-mortar outlet and plan to set up your online store later this week. In either case, you wonder how this simple…
DetailsI am glad and honored that Phil McGee reached out and invited me for an interview on his Shoppernomics podcast. In this one-hour interview, we have a conversation about my book – Handbook on the Psychology of Pricing – and discuss… … how the 4P model of psychological pricing management gives guidance and structure for…
DetailsImagine you are about to launch a deal event for your products. You create advertisements and design sale signs in your store. The deal price is a real bargain; but you wonder how you could best bring home the message of a good deal? Academic research unearths five nuggets that guide your visual design of your strike-through…
Details“Customers who actively pay using money transfers submit about 40% more claims that get rejected than those who rely on more passive payment methods, such as autopay or direct debit.” Based on a unique dataset of more than 100,000 insurance customers, our research on psychological pricing identifies payment schemes as a driver of customer fraud.…
DetailsI am passionate about pricing – some friends call this passion “borderline crazy”. Paired with a curiosity for counterintuitive questions, I feel a burning motivation to contribute to the academic marketing and pricing community with original research. Business value from academic research But I believe I can add more (economic) value when I disseminate academic…
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