September 7

[News] New publication in Journal of Academy of Marketing Science

“Customers who actively pay using money transfers submit about 40% more claims that get rejected than those who rely on more passive payment methods, such as autopay or direct debit.”

Based on a unique dataset of more than 100,000 insurance customers, our research on psychological pricing identifies payment schemes as a driver of customer fraud. We are glad to see our research published in the July 2019 issue of the Journal of the Academy of Marketing Science.

I am most grateful for the stellar team that worked on this exciting project, Prof. Dr. Ina Garnefeld (University of Wuppertal), Prof. Dr. Andreas Eggert (University of Paderborn) and Dr. Eva Böhm (University of Paderborn). You are awesome.


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