I am glad and honored that Phil McGee reached out and invited me for an interview on his Shoppernomics podcast.
In this one-hour interview, we have a conversation about my book – Handbook on the Psychology of Pricing – and discuss…
- … how the 4P model of psychological pricing management gives guidance and structure for pricing decisions.
- … what my favorite psychological pricing effects are.
- … which effects might work in most cases.
- … how marketers should use this book.
- … what constitutes a competitive advantage.
- … and much, much more.
Enjoy the session.