September 18

[News] Interview on Shoppernomics podcast

I am glad and honored that Phil McGee reached out and invited me for an interview on his Shoppernomics podcast.

In this one-hour interview, we have a conversation about my book – Handbook on the Psychology of Pricing – and discuss…

  • … how the 4P model of psychological pricing management gives guidance and structure for pricing decisions.
  • … what my favorite psychological pricing effects are.
  • … which effects might work in most cases.
  • … how marketers should use this book.
  • … what constitutes a competitive advantage.
  • … and much, much more.

Enjoy the session.

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