Digging for gold.
Hi, my name is Markus Husemann-
“Well researched” is the good news
“Well researched” is also the bad news
You are in good hands.
My career spans both sides, business and academia. In my professional career, I have worked in consulting and pricing positions for financial service and retail businesses for
As we speak, I am active senior researcher at the Universty of Paderborn (Germany) and a member of the Society of Consumer Psychology, the Academy for Marketing Science, the Association for Consumer Research, and the American Marketing Association.
I became early infected by a deep interest
During my academic research on behavioral pricing I have come across
- First, I early recognized how small changes to the way
prices were presentedcan have a tremendous impact on customers’ perception and a company’s profitability.
- Second, I always have fun insights to share over dinner with family and friends who hardly believed how “other people” unconsciously behaved.
Long discussions with marketing managers and business students laid the foundation for my first book on psychological pricing (Preispsychologie) that got published by Springer
in 2015. I am humbled to find it is still bestselling on this subject in Germany.
My recent research had been published in the Journal of Marketing Behavior and the Journal of the Academy of Marketing Science, and was picked up by national newspapers. The latter happens when your research involves two popular soccer teams in Germany.