Digging for gold.

 

Hi, my name is Markus Husemann-Kopetzky and my personal mission is to make your business more successful by opening for you the treasure chest of academic research. Academia creates valuable insights, but also successfully buries them in lengthy and dry journal papers. I peel off the layers that only academics excite and shed light on the juicy core: those recommendations that help you grow your business and margins. The strategies and tactics I share with you are well-researched – and I will help you to let them work for you. Let us build bridges between academia and the real business world.

“Well researched” is the good news – Researchers – often incredibly driven and smart people – spend months or even years with methodologically sound experimenting and running field studies with real customers to arrive at insights and recommendations that are valid and reliable.

“Well researched” is also the bad news – Often published in academic journals, the “executive summary” for managers and business owners is also well disguised in 30+ pages of academic writing.

For you I unearth the most valuable nuggets.

 

You are in good hands.

My career spans both sides, business and academia. In my professional career, I have worked in consulting and pricing positions for financial service and retail businesses for more than 12 years. But my academic passion has never left me. After my doctoral research on psychological pricing, I have stayed an associated research fellow at my alma mater still conducting and publishing research on psychological pricing.

As we speak, I am active senior researcher at the Universty of Paderborn (Germany) and a member of the Society of Consumer Psychology, the Academy for Marketing Science, the Association for Consumer Research, and the American Marketing Association.

 

I became early infected by a deep interest for psychological pricing. How people react to prices and how seemingly unrelated triggers change this reaction has always fascinated me.

 

During my academic research on behavioral pricing I have come across numerous psychological effects in literally hundreds of academic papers that serve two purposes: First, I early recognized how small changes to the way prices were presented can have a tremendous impact on customers’ perception and a company’s profitability. Second, I always have fun insights to share over dinner with family and friends who hardly believed how “other people” unconsciously behaved.

  • First, I early recognized how small changes to the way prices were presented can have a tremendous impact on customers’ perception and a company’s profitability.
  • Second, I always have fun insights to share over dinner with family and friends who hardly believed how “other people” unconsciously behaved.

Long discussions with marketing managers and business students laid the foundation for my first book on psychological pricing (Preispsychologie) that got published by Springer
in 2015. I am humbled to find it is still bestselling on this subject in Germany.

 

My recent research had been published in the Journal of Marketing Behavior and the Journal of the Academy of Marketing Science, and was picked up by national newspapers. The latter happens when your research involves two popular soccer teams in Germany.

 

How to get easily in touch

Just drop me a line me at Markus@PsychologyOfPricing.com