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Handbook on the Psychology of Pricing
How to Make Your Prices (Almost) Irresistible? Discover the Power of Psychological Pricing.
Handbook on the Psychology of Pricing
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      Daily Archives: November 10, 2019

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      [Nugget #8] Popular events make price promotions more popular.

      NuggetsBy Markus Husemann-KopetzkyNovember 10, 2019

      Imagine you are a marketing manager and about to decide when to launch your price promotions next year. You know that 2020 starts with the U.S. Super Bowl in early February and excites the sports world with the European Soccer Cup in mid-June followed by the Summer Olympics in Japan. Should you target or avoid…

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