Check out the most comprehensive guide on psychological pricing with over one-hundred effects and inspirations to delight your customers, boost your margins and fuel your business.
“ Dr. Markus Husemann-Kopetzky has written a book that will be of immense, practical help to everyone involved in selling or price setting. The Handbook on the Psychology of Pricing clearly presents over one-hundred psychological pricing effects backed by solid research. This book is an absolute must-read for any business owner or marketer. ”
Research is ever evolving. To help you stay ahead of the curve, we create regular updates to the Handbook on the Psychology of Pricing. You find them in your Readers' Area.
I'm a researcher, practitioner and teacher in the field of marketing and pricing. My personal mission is to help businesses grow with the power that lies hidden in academic research. Hundreds of brilliant researchers all over the world discover new insights every day that could give companies an edge beyond current practices. But these insights are usually buried in lengthy papers inaccessible to people who need them the most: entrepreneurs, managers, marketers, designers, and consultants in fields like retail, product development, hospitality, and (financial) services. I dive deep into the ocean of academic research, find and distill the practical core and translate it for businesses.
My roots are in business, but I speak "academic". I hold a doctorate degree in business and economics, published in leading academic journals like the Journal of the Academy of Marketing Science and Journal of Marketing Behavior and run research projects as an External Senior Research Fellow at the University of Paderborn, Germany. My professional experience spans 12+ years (still counting) in financial services, management consulting, and retail industries knee-deep in sales and pricing.
We regularly screen new research and find for you valuable pieces of insights - the Nuggets.
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