We help you grow your business with the power of psychology.
Check out the most comprehensive guide on psychological pricing with over one-hundred effects and inspirations to delight your customers, boost your margins and fuel your business.
What they say
Best-Selling Author | “The Psychology of Selling”
“ Dr. Markus Husemann-Kopetzky has written a book that will be of immense, practical help to everyone involved in selling or price setting. The Handbook on the Psychology of Pricing clearly presents over one-hundred psychological pricing effects backed by solid research. This book is an absolute must-read for any business owner or marketer. ”
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About Markus Husemann-Kopetzky
I'm an advisor, practitioner and researcher in the field of marketing and pricing.
My personal mission is to help your business grow with the power that lies hidden in academic research. Hundreds of brilliant researchers all over the world discover new insights every day that could give companies an edge beyond current practices. But these insights are usually buried in lengthy papers inaccessible to people who need them the most: category managers, business owners, entrepreneurs, marketers, designers, and consultants in fields like retail, brand management, services, and B2B sales. I dive deep into the ocean of academic research, find and distill the practical core and translate it for your business.
My professional experience spans 12+ years (still counting) in financial services, management consulting, and retail industries knee-deep in sales and pricing. In 2021 I founded the Price Management Institute have supported dozens of Pricing Leaders and Pricing Teams in Retail and E-Commerce as a trusted advisor since then.
My roots are in business, but I speak "academic". I hold a doctorate degree in business and economics, published in leading academic journals like the Journal of the Academy of Marketing Science, Journal of Marketing Behavior or Marketing Letters and contribute to the field as a Guest Researcher at the Freie Universität Berlin, Germany.