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INsights – Consumer Neuroscience in Business (June 2019)

 

Inspirational

For brainstorming sessions:
Well-researched, 100+ effects on pricing and selling.

Actionable

For busy decision makers:
Solid research boiled down to practical action items.

Valuable

For professionals:
Add value to your business and your skill set.

From the backcover

WHAT YOU WILL GET FROM THIS BOOK

Readers will discover the profound art of psychological pricing and influencing customers’ buying behavior.

More specifically, you will

  • Understand how to raise attractiveness of your prices and offerings for your customers and lift sales and margins for your business.
  • Learn how to increase customers’ willingness to pay for your products and services.
  • Expand your pricing skill set and learn about more than 100 effects unearthed and backed by solid academic research.
  • Boost your professional value by emerging yourself into a new and growing field of research: behavioral pricing.
  • Stay ahead of the curve and receive free updates exclusive for readers.

Testimonials & Reviews

WHAT PEOPLE SAY

Brian Tracy

Brian Tracy

Best-Selling Author | “The Psychology of Selling”

“Dr. Markus Husemann-Kopetzky has written a book that will be of immense, practical help to everyone involved in selling or price setting. The Handbook on the Psychology of Pricing clearly presents over one-hundred psychological pricing effects backed by solid research. This book is an absolute must-read for any business owner or marketer.

This is not only a book...

…this is a (free) lifetime subscription at a price of a single book.

Check out 20+ additional effects that have been added since release.

Check out the Readers’s Area with your password (included in main book).

Get Your Copy at Amazon
Get Your Copy at Nook
Get Your Copy at Tolino
Get Your Copy at Apple iBooks
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