Readers will discover the profound art of psychological pricing and influencing customers’ buying behavior.
More specifically, you will
- Understand how to raise attractiveness of your prices and offerings for your customers and lift sales and margins for your business.
- Learn how to increase customers’ willingness to pay for your products and services.
- Expand your pricing skill set and learn about more than 100 effects unearthed and backed by solid academic research.
- Boost your professional value by emerging yourself into a new and growing field of research: behavioral pricing.
- Stay ahead of the curve and receive free updates exclusive for readers.