" The Handbook on the Psychology of Pricing is at its best in consolidating 'the art' of psychological pricing. It offers a wealth of insights that can inspire every company- big and small, high-tech and low-tech. This book is an absolute must-have on every marketer's bookshelf. "

" To the point. No fluff. No insights wrapped in lengthy story-telling. The Handbook on the Psychology of Pricing is a rich source of inspiration and a must-read for any entrepreneur. "

" This book is packed with intriguing, powerful insights that will expand your perspective on pricing. A must-read for all managers who have to make profitable decisions. "

" This book is packed with intriguing, powerful insights that will expand your perspective on pricing. A must-read for all managers who have to make profitable decisions. "

" The Handbook on the Psychology of Pricing breaks new ground in the breadth and depth on psychological pricing. This book is a must-read for anyone who wants to realize the powerful forces psychological pricing has on a company's financial performance of any size. "

" If you ever wondered what psychological levers pricing managers have at their hands, you will find it in the Handbook on the Psychology of Pricing. This is the most comprehensive coverage on the topic available. An indispensable resource for all pricing managers. "

" Outstanding. Every time I open the Handbook on the Psychology of Pricing I find new ideas for my company and my clients' businesses to drive growth and profitability. "

" The author does a brilliant job in distilling the practical core of academic research. The Handbook on the Psychology of Pricing offers a new perspective on how pricing innovations impact customer behavior and grow business. The insights in this book are priceless. "

" Markus has written a fascinating and insightful book on a topic that we think is highly relevant for investors, particularly those looking at consumer and retail facing companies. "